Marketing

market-segmentation

The Ultimate Master Guide To Market Segmentation For Business People

66 minutes of reading

Market segmentation is the process of dividing the market into sub-groups. Market segmentation can be based on characteristics such as age, behaviors, income levels, and more. This process helps to understand what your key customers want, where they are, and how to talk to them effectively. Aspect Explanation Definition of Market Segmentation Market Segmentation is […]

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brand-building

The Importance Of Brand Building And How To Create A Brand Identity

31 minutes of reading

Brand building is the set of activities that help companies to build an identity that can be recognized by its audience. Thus, it works as a mechanism of identification through core values that signal trust and that help build long-term relationships between the brand and its key stakeholders. Aspect Explanation Definition Brand Building is a

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