Anthropic has executed perhaps the most sophisticated strategic play in AI: creating the foundational infrastructure that makes their product indispensable.
Through the Model Context Protocol (MCP), Anthropic isn’t just building a better AI model—they’re establishing the standard that connects AI agents to enterprise systems.
This “invisible infrastructure” strategy creates network effects that compound over time, positioning Claude as the default choice for enterprise AI deployment while generating massive API consumption without direct monetization of the protocol itself.
Let me show you how.
The MCP Breakthrough: From Safety Specialist to Platform Player
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
