adidas-revenue-by-geography

Adidas Revenue By Geography

Business / By / March 20, 2023
  • In 2022, EMEA (Europe, Middle East, and Africa) generated €8.55 billion in revenue.
  • North America contributed €6.4 billion in revenue in 2022.
  • Greater China, Asia-Pacific, and Latin America had revenues of €3.18 billion, €2.24 billion, and €2.11 billion, respectively, in 2022.

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Who Owns Adidas

who-owns-adidas
Adidas is a German multinational best known as a designer and manufacturer of sportswear and related accessories. It was founded in 1924 in the Bavarian town of Herzogenaurach, Germany, and did not take on the Adidas name until 1949. The new company, known today as Adidas AG, is the holding company for the Adidas Group and the sole owner of Adidas. Some of the company’s largest shareholders include: Groupe Bruxelles Lambert SA (7.6%), Nassef Sawiris (3.3%), and Norges Bank Investment Management (2.8%).

Adidas Revenue

adidas-revenue
Revenue in 2019 was $23.64 billion. Revenue in 2020 decreased to $18.43 billion. Revenue increased in 2021 to $21.23 billion and further increased in 2022 to $22.51 billion.

Adidas Profits

adidas-profits
Net income in 2019 was $1.97 billion. Net income in 2020 dropped to $432 million. Net income in 2021 increased to $2.11 billion but decreased in 2022 to $612 million.

Adidas Revenue Breakdown

adidas-revenue-breakdown
In 2019, Footwear, Apparel, and Accessories and Gear had revenues of $13.52 billion, $8.96 billion, and $1.15 billion, respectively. In 2020, Footwear revenue decreased to $10.13 billion, Apparel to $7.31 billion, and Accessories and Gear to $0.991 billion. Revenues in 2021 increased for Footwear ($11.33 billion), Apparel ($8.71 billion), and Accessories and Gear ($1.19 billion). In 2022, Footwear revenue grew to $12.4 billion, Apparel remained relatively stable at $8.7 billion, and Accessories and Gear increased to $1.49 billion. Between 2019 and 2022, Footwear consistently generated the most revenue, followed by Apparel and then Accessories and Gear.

Adidas Distribution Strategy

adidas-distribution-strategy
In 2022, E-Commerce (Direct-to-Consumer) contributed to 20% of total revenue. Own Retail (Direct-to-Consumer) accounted for 19% of total revenue in 2022. Wholesale made up the majority of revenue in 2022, at 61%.

Adidas Employees

adidas-employees-by-department
In 2022, the company had 31,477 employees in own retail. Sales function comprised 3,112 employees in 2022. There were 8,254 employees in the logistics department in 2022. Marketing had 4,685 employees in 2022. Central Administration, Production, R&D, and IT had 5,161, 558, 1,031, and 4,980 employees, respectively, in 2022.

Adidas Production

adidas-production
In terms of Footwear production, 34% came from Indonesia, 32% from Cambodia, 16% from Vietnam, and 18% from China. Apparel production was distributed as follows: 22% from Indonesia, 17% from Cambodia, 44% from Vietnam, and 17% from China. For Accessories & Gear production, Vietnam contributed 28%, Turkey 26%, Pakistan 25%, and 21% came from other countries.

Adidas Revenue By Geography

adidas-revenue-by-geography
In 2022, EMEA (Europe, Middle East, and Africa) generated €8.55 billion in revenue. North America contributed €6.4 billion in revenue in 2022. Greater China, Asia-Pacific, and Latin America had revenues of €3.18 billion, €2.24 billion, and €2.11 billion, respectively, in 2022.

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About The Author

Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
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