wayfair-customers

Wayfair Customers

Business / By / March 31, 2023
  • Wayfair’s active customer base experienced growth from 2018 to 2020, increasing from 15 million in 2018 to 31 million in 2020.
  • In 2019, the number of active customers rose by 5 million, reaching 20 million.
  • The most significant growth occurred in 2020, when active customers jumped to 31 million.
  • However, the number of active customers began to decline in 2021, dropping to 27 million, and continued to decrease in 2022, reaching 22 million.

Related To Wayfair

Wayfair Revenue

wayfair-revenue
Wayfair’s revenue experienced significant growth from 2018 to 2020, increasing from $6.78 billion in 2018 to $14.14 billion in 2020. In 2019, the revenue saw a considerable increase of $2.35 billion, reaching $9.13 billion. The highest revenue was recorded in 2020, at $14.14 billion. However, revenues began to decline in 2021, dropping to $13.7 billion and continued to decrease in 2022, reaching $12.21 billion.

Wayfair Profits

wayfair-profits
Wayfair’s net income showed significant fluctuations between 2018 and 2022, with three years of losses and one year of profit. In 2018, the company recorded a net loss of $504 million, which increased to a larger loss of $984 million in 2019. A turnaround occurred in 2020, with Wayfair posting a net income of $185 million. However, the net income turned negative again in 2021, with a loss of $131 million, and significantly worsened in 2022, recording a substantial loss of $1,331 million.

Wayfair Financials

wayfair-financials
Between 2018 and 2020, Wayfair experienced significant revenue growth, increasing from $6,779 million in 2018 to $14,145 million in 2020. During the same period, net income fluctuated, with losses of $504 million in 2018 and $984 million in 2019, followed by a profit of $185 million in 2020. Free cash flow also showed inconsistency, with negative figures in 2018 (-$137 million) and 2019 (-$597 million), before turning positive in 2020 ($1,082 million). In 2021, revenue declined to $13,708 million, while net income returned to a loss of $131 million, and free cash flow reduced to $130 million. The downward trend continued in 2022, with revenue at $12,218 million, a substantial net loss of $1,331 million, and negative free cash flow of $1,132 million.

Wayfair Active Customers

wayfair-customers
Wayfair’s active customer base experienced growth from 2018 to 2020, increasing from 15 million in 2018 to 31 million in 2020. In 2019, the number of active customers rose by 5 million, reaching 20 million. The most significant growth occurred in 2020, when active customers jumped to 31 million. However, the number of active customers began to decline in 2021, dropping to 27 million, and continued to decrease in 2022, reaching 22 million.

Wayfair Revenue Per Customer

wayfair-revenue-per-customer
Wayfair’s last twelve months’ revenue per active customer consistently increased from 2018 to 2022. In 2018, the revenue per active customer was $443, slightly rising to $448 in 2019. The upward trend continued in 2020, with the revenue per active customer reaching $453. A more significant increase occurred in 2021, as the revenue per active customer jumped to $501. The highest revenue per active customer was recorded in 2022, at $553, indicating an improvement in customer spending despite declining active customers.

Wayfair Orders Delivered

wayfair-orders-delivered
Wayfair’s orders delivered experienced growth from 2018 to 2020, increasing from 28 million in 2018 to 61 million in 2020. In 2019, the number of orders delivered rose by 9 million, reaching 37 million. The most significant growth occurred in 2020 when orders delivered jumped to 61 million. However, the number of orders delivered began to decline in 2021, dropping to 52 million and continued to decrease in 2022, reaching 40 million.

Wayfair Average Order Value

wayfair-average-order-value
Wayfair’s average order value experienced fluctuations between 2018 and 2022, with an overall upward trend. In 2018, the average order value was $239, which slightly rose to $241 in 2019. The average order value decreased in 2020 to $232. However, the average order value increased significantly in 2021, reaching $265, and continued to rise in 2022, reaching its highest point at $305.

Wayfair Employees

wayfair-employees
Wayfair’s employee count experienced fluctuations between 2018 and 2022, with an overall upward trend until 2021, followed by a slight decrease in 2022. In 2018, the company had 12,124 employees, which increased substantially to 16,985 employees in 2019. The employee count decreased in 2020 to 16,122. The number of employees slightly increased in 2021, reaching 16,681. However, the employee count experienced a small decline in 2022, dropping to 15,745.

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About The Author

Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
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