Most vendors think embedding is a technical problem. Build enough integrations, capture enough data, create enough switching costs—and you’re safe. They’re wrong.
The real challenge is organizational. It’s navigating the political minefield of enterprise dysfunction.
What Each Department Says
IT: “Security first. Marketing keeps buying tools without telling us.”
Marketing: “Move fast. IT takes 6 months to approve anything.”
Sales: “Hit quota. Everything else is noise.”
Finance: “Cut costs. Prove ROI. Nobody can show clear returns.”
Operations: “Keep running. We’re holding everything together with duct tape.”
This isn’t dysfunction. This is normal. Every enterprise operates this way. The question isn’t whether silos exist—they always do. The question is whether your technology can bridge them without making them worse.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
