In traditional SaaS, value comes from what the software does. In the embedding era, value comes from what the software connects to.
The mental model is deceptively simple: Your product stops being the thing companies buy and becomes the thing other systems assume exists.
Salesforce isn’t a CRM. It’s the canonical source of customer truth that 47 other systems read from and write to.
Workday isn’t HR software. It’s the identity layer that single sign-on, payroll, benefits, and performancemanagement depend upon.
Stripe isn’t a payments processor. It’s the financial infrastructure embedded into revenue recognition, subscriptionmanagement, and compliance workflows.
Snowflake isn’t a data warehouse. It’s the analytical gravity well that data science teams, BI tools, and ML pipelines orbit around.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
