The social media landscape is consolidating around platforms that solved their algorithmic and content challenges (Instagram, TikTok) while professional networks (LinkedIn) and video-first platforms (YouTube) hold ground.
Reddit: Transition struggles from niche to mainstream
Time Spent Is the Ultimate Arbiter
Time spent is the ultimate arbiter of platform health. Platforms that solved for engagement—through algorithmic excellence (TikTok), content moderation (LinkedIn), or format innovation (YouTube Shorts)—are consolidating share.
The Strategic Implication
Social media is no longer a land grab. It’s a consolidation game. The platforms that figured out their core value proposition are winning; those still experimenting are losing ground.
For advertisers, this means concentration of ad spend on fewer, larger platforms. For creators, it means choosing the right platform matters more than being everywhere.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
