Lululemon Competitors

Business / By / November 2, 2023

Lululemon, a prominent athletic apparel brand, faces competition from renowned companies such as Nike, Adidas, and Under Armour, known for their global reach and diverse sportswear offerings. Additionally, competitors like Athleta, Fabletics, Beyond Yoga, and Gymshark focus on yoga and activewear, offering unique styles and subscription services to cater to specific consumer preferences.

CompetitorDescriptionKey InsightsCompetitive OverlapDifferentiation
NikeA multinational athletic footwear and apparel company known for its sportswear and athletic gear. Nike competes with Lululemon in the athletic apparel and activewear market.Nike offers a wide range of athletic apparel and competes with Lululemon in segments like activewear and sportswear.Both compete in the athletic apparel and activewear industry, offering products for active lifestyles.Nike’s extensive sportswear and athletic shoe collections.
AdidasA multinational sportswear and athletic footwear company known for its athletic and lifestyle apparel. Adidas competes with Lululemon in the athletic apparel and sportswear market.Adidas specializes in athletic and lifestyle apparel and competes with Lululemon in segments like sportswear and activewear.Both compete in the athletic apparel and sportswear industry, offering products for athletic and casual wear.Adidas’ focus on sportswear, performance gear, and lifestyle collaborations.
Under ArmourA multinational sportswear and performance apparel company known for its athletic gear. Under Armour competes with Lululemon in the athletic apparel and performance wear market.Under Armour offers a range of athletic and performance apparel, competing with Lululemon in segments like activewear and sportswear.Both compete in the athletic apparel and performance wear industry, offering products for active individuals.Under Armour’s emphasis on performance gear and athletic technology.
Athleta (Gap Inc.)A brand under Gap Inc. known for its women’s athletic apparel and activewear. Athleta competes with Lululemon in the women’s athletic apparel and athleisure market.Athleta specializes in women’s athletic apparel and competes with Lululemon in segments like activewear and athleisure.Both compete in the women’s athletic apparel and athleisure industry, offering products for active and casual wear.Athleta’s focus on women’s activewear and inclusivity.
PumaA multinational sportswear and athletic footwear company known for its athletic and lifestyle products. Puma competes with Lululemon in the athletic apparel and sportswear market.Puma offers athletic and lifestyle products and competes with Lululemon in segments like sportswear and activewear.Both compete in the athletic apparel and sportswear industry, offering products for sports and casual wear.Puma’s emphasis on sportswear, lifestyle collaborations, and classic designs.
FableticsA subscription-based activewear brand co-founded by Kate Hudson. Fabletics competes with Lululemon in the women’s activewear and athleisure market.Fabletics specializes in women’s activewear and athleisure and competes with Lululemon in segments like activewear and casual wear.Both compete in the women’s activewear and athleisure industry, offering subscription-based and affordable options.Fabletics’ subscription model and celebrity endorsements.
Outdoor VoicesAn athletic apparel brand known for its comfortable and versatile activewear. Outdoor Voices competes with Lululemon in the activewear and athleisure market.Outdoor Voices offers activewear and athleisure products and competes with Lululemon in segments like activewear and casual wear.Both compete in the activewear and athleisure industry, emphasizing comfort and versatility.Outdoor Voices’ focus on relaxed, everyday activewear.
Columbia SportswearA sportswear and outdoor gear company known for its outdoor and performance apparel. Columbia Sportswear competes with Lululemon in the outdoor and performance apparel market.Columbia Sportswear specializes in outdoor and performance apparel, competing with Lululemon in segments like outdoor and activewear.Both compete in the outdoor and performance apparel industry, offering products for outdoor enthusiasts and athletes.Columbia Sportswear’s focus on outdoor and adventure gear.
YogaSmogaA yoga-inspired activewear brand known for its yoga pants and athleisure products. YogaSmoga competes with Lululemon in the yoga-inspired activewear and athleisure market.YogaSmoga specializes in yoga-inspired activewear and competes with Lululemon in segments like yoga pants and athleisure.Both compete in the yoga-inspired activewear and athleisure industry, offering products for yoga enthusiasts and casual wear.YogaSmoga’s emphasis on yoga-specific design and sustainable materials.
Alo YogaA yoga and activewear brand known for its yoga pants and studio-to-street clothing. Alo Yoga competes with Lululemon in the yoga-inspired activewear and athleisure market.Alo Yoga specializes in yoga-inspired activewear and competes with Lululemon in segments like yoga pants and athleisure.Both compete in the yoga-inspired activewear and athleisure industry, offering products for yoga practitioners and everyday wear.Alo Yoga’s focus on yoga-specific designs and lifestyle clothing.

Athletic Apparel Brands:

  • Nike: A global athletic footwear and apparel brand.
  • Adidas: A multinational sportswear brand.
  • Under Armour: An American sports equipment and apparel brand.
  • Puma: A multinational athletic and casual footwear and apparel brand.

Yoga and Activewear Brands:

  • Athleta: A women’s athletic and athleisurewear brand.
  • Fabletics: An activewear subscription service co-founded by Kate Hudson.
  • Beyond Yoga: A luxury activewear brand focused on yoga apparel.
  • Gymshark: A UK-based fitness apparel and accessories brand.

Key Competitors in the Athletic Apparel Industry against Lululemon:

  • Major Athletic Apparel Brands:
    • Nike: A global leader in athletic footwear and apparel, with a strong brand presence worldwide.
    • Adidas: A multinational sportswear brand known for its innovative designs and extensive product range.
    • Under Armour: An American brand specializing in sports equipment and apparel, focusing on performance and technology.
    • Puma: A well-established brand offering athletic and casual footwear and apparel.
  • Yoga and Activewear Brands:
    • Athleta: A women’s athletic and athleisurewear brand catering to a variety of sports and activities.
    • Fabletics: An activewear subscription service co-founded by Kate Hudson, offering trendy workout clothing.
    • Beyond Yoga: A luxury activewear brand known for its yoga-focused apparel and comfortable designs.
    • Gymshark: A UK-based brand popular for fitness apparel and accessories, particularly among younger consumers.

Related Visual Stories

lululemon Revenue

lululemon-revenue
Consistent revenue growth for Lululemon over the 6-year period (2018-2023) Increased from 2.65 billion in 2018 to 3.29 billion in 2019, representing a growth rate of approximately 24.1%. Continued growth from 2019 to 2020, with an increase of 0.69 billion and a growth rate of around 21%. Moderate increase in revenue between 2020 and 2021, with a 0.42 billion increase and a growth rate of nearly 10.6%. Significant growth from 2021 to 2022, with an increase of 1.85 billion and a growth rate of around 42%. Strong growth from 2022 to 2023, with an increase of 1.86 billion and a growth rate of approximately 29.8%

lululemon Profits

lululemon-profits
Fluctuating net income for Lululemon over the 6-year period (2018-2023) Significant increase from 258.66 million in 2018 to 483.8 million in 2019, representing a growth rate of approximately 87% Continued growth from 2019 to 2020, with an increase of 161.79 million and a growth rate of around 33.4% Slight decrease in net income between 2020 and 2021, with a drop of 56.68 million and a decline rate of nearly 8.8% Substantial increase from 2021 to 2022, with an increase of 386.41 million and a growth rate of around 65.6% Decrease in net income from 2022 to 2023, with a drop of 120.52 million and a decline rate of about 12.4%

lululemon Stores

lululemon-stores
Distribution of stores across various countries in 2023: United States: 350 stores, largest market People’s Republic of China: 117 stores, second-largest market Canada: 69 stores Australia: 32 stores United Kingdom: 20 stores South Korea: 16 stores Germany: 10 stores New Zealand and Singapore: 8 stores each Japan: 7 stores France and Ireland: 4 stores each Spain: 3 stores Malaysia and Sweden: 2 stores each Netherlands, Norway, and Switzerland: 1 store each

lululemon Employees

lululemon-employees
Steady growth in employee count from 2019 to 2022 Increase from 19,000 employees in 2019 to 25,000 employees in 2020, representing a growth rate of approximately 31.6% Continued growth from 2020 to 2021, with an increase of 4,000 employees and a growth rate of around 16% Further growth from 2021 to 2022, with an increase of 5,000 employees and a growth rate of approximately 17.2%

lululemon Sales per Square Foot

lululemon-revenue-per-square-foot
In 2019, sales per square foot were $1,657 2020 data unavailable due to the impact of COVID-19 on sales figures and store operations Sales per square foot dropped to $1,443 in 2021, representing a decrease compared to 2019 Recovery in 2022, with sales per square foot increasing to $1,580, but still slightly lower than the 2019 level

lululemon Revenue By Geography

lululemon-revenue-by-geography
US: $5.65 billion, largest market Canada: $1.16 billion China: $0.681 billion Rest of the World: $0.611 billion

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About The Author

Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
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