Layer 5: Gemini’s Distribution Asymmetry — 750M Users Without Acquiring Them One by One

This analysis is part of Google: The Gravitational Center of the AI Market, a deep dive by The Business Engineer.

Layer 5: Consumer AI Applications
Source: The Business Engineer

OpenAI must acquire each user through brand alone. Google distributes Gemini through surfaces it already owns.

Consumer AI — Monthly Active Users

Gemini (Google): 750M+ MAUs, +100M in Q4 alone. ChatGPT (OpenAI): ~300M MAUs, deeper per-user engagement. Meta AI: Integrated into social surfaces, MAU unclear (bundled). Others: Perplexity, Copilot, etc. — niche.

The Distribution Asymmetry

Acquire Each User (OpenAI): Awareness (brand, press, virality) → Trial (app download, sign-up) → Retention (product quality) → Paid conversion. High CAC per user. English-first, tech-savvy, early adopters. Limited penetration in non-English markets and older demographics.

Distribute Through Owned Surfaces (Google): Search (2B+), Android (580M+ Circle to Search), Workspace (3B+), Chrome (3B+), YouTube (3B+), Reliance Jio (500M Indian consumers), iOS + Web App (standalone). Near-zero marginal CAC. Gemini rides existing distribution for free. Reaches non-English markets, older demographics, emerging economies.

Growth Is Accelerating

+100M MAU added in Q4 alone. 500M Jio deal — Indian consumers. 580M Circle to Search devices. No standalone AI company can match thisdistribution asymmetry is structural, not a temporary lead.

Read the full analysis on The Business Engineer →

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