This analysis is part of Amazon’s AI Business Model Pivot, a deep dive by The Business Engineer.

Amazon’s relationship with Anthropic has quietly become the deepest AI partnership in industry history—a strategic positioning that goes far beyond a financial investment.
The Investment Scale
Amazon has invested $8B+ in Anthropic, making it the largest startup investment in the company’s history. The paper gains speak for themselves: $12.8B in TTM unrealized gains. But the real value isn’t financial—it’s strategic.
Project Rainier: Built for Anthropic
Project Rainier, the largest AI training cluster ever constructed, houses 500K Trainium2 chips scaling to 1M. It was built specifically for Anthropic’s training needs. Amazon constructed dedicated infrastructure for a company it doesn’t own—an unprecedented commitment that makes Anthropic deeply dependent on AWS infrastructure.
The “Switzerland of AI” Strategy
Amazon is positioning AWS as the preferred infrastructure partner for leading AI labs while simultaneously developing competitive Nova models. Kiro added Anthropic’s Claude Opus 4.5 model alongside Nova 2. Through Bedrock, enterprises access Claude, Llama, Mistral, AI21, and more.
This dual strategy hedges model risk: if Claude maintains its edge against GPT-5 and Gemini 2, Amazon benefits as infrastructure partner. If Nova catches up, Amazon benefits as model provider. Either way, AWS captures value at the infrastructure and agent layer.
The Key Question
Does Claude maintain its competitive edge against GPT-5 and Gemini 2? If yes, Amazon’s $8B looks like the best investment in AI history. If no, Amazon still has Nova as backup and the infrastructure revenue regardless.









