Hubspot Competitors

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HubSpot competitors offer diverse solutions for businesses in CRM, marketing automation, content management, sales enablement, and customer service. Salesforce, Zoho CRM, and Pipedrive compete in the CRM space. Marketo, ActiveCampaign, and Mailchimp provide marketing automation. WordPress, Wix, and Drupal are content management systems. Salesforce, ClearSlide, and Showpad offer sales enablement. Zendesk, Freshdesk, and Intercom specialize in customer service.

 

CompetitorDescriptionKey InsightsCompetitive OverlapDifferentiation
SalesforceA multinational customer relationship management (CRM) and cloud computing company known for its suite of business applications. Salesforce competes with HubSpot in the CRM and marketing automation market.Salesforce offers a wide range of CRM and cloud solutions, competing with HubSpot in the CRM and marketing automation segments.Both compete in the CRM and marketing automation industry, offering tools for customer relationship management and marketing.Salesforce’s extensive suite of business applications and enterprise focus.
MarketoA marketing automation software platform known for its B2B marketing solutions. Marketo competes with HubSpot in the marketing automation and lead management market.Marketo specializes in marketing automation and competes with HubSpot in segments like lead management and B2B marketing.Both compete in the marketing automation and lead management industry, offering tools for lead nurturing and marketing campaigns.Marketo’s B2B marketing focus and enterprise solutions.
PardotA B2B marketing automation platform that is part of Salesforce. Pardot competes with HubSpot in the B2B marketing automation and lead generation segments.Pardot is a B2B marketing automation platform within Salesforce, competing with HubSpot in segments like lead generation and marketing automation.Both compete in the B2B marketing automation and lead generation industry, offering tools for lead nurturing and marketing campaigns.Pardot’s integration with Salesforce’s CRM solutions.
MailchimpAn email marketing and automation platform known for email campaigns and audience engagement. Mailchimp competes with HubSpot in email marketing and marketing automation.Mailchimp specializes in email marketing and competes with HubSpot in segments like email campaigns and audience engagement.Both compete in the email marketing and marketing automation industry, offering tools for email campaigns and marketing automation.Mailchimp’s focus on email marketing and user-friendly features.
Adobe Marketing CloudA marketing automation and analytics platform offered by Adobe. Adobe Marketing Cloud competes with HubSpot in marketing automation and digital marketing.Adobe Marketing Cloud provides marketing automation and competes with HubSpot in segments like digital marketing and analytics.Both compete in the marketing automation and digital marketing industry, offering tools for digital campaigns and data analytics.Adobe Marketing Cloud’s integration with Adobe’s creative and design tools.
SharpSpringA marketing automation platform known for its marketing automation and CRM integration. SharpSpring competes with HubSpot in the marketing automation and CRM market.SharpSpring offers marketing automation and competes with HubSpot in segments like CRM integration and lead nurturing.Both compete in the marketing automation and CRM industry, offering tools for lead management and marketing campaigns.SharpSpring’s affordability and CRM integration features.
Zoho CRMA customer relationship management (CRM) software offered by Zoho. Zoho CRM competes with HubSpot in the CRM and lead management market.Zoho CRM provides CRM solutions and competes with HubSpot in segments like lead management and customer relationship management.Both compete in the CRM and lead management industry, offering tools for lead nurturing and sales automation.Zoho CRM’s affordability and suite of business applications.
Infusionsoft by KeapA small business CRM and marketing automation platform known for its small business solutions. Infusionsoft competes with HubSpot in the small business marketing automation and CRM market.Infusionsoft by Keap specializes in small business marketing automation and competes with HubSpot in segments like CRM and lead nurturing for small businesses.Both compete in the small business marketing automation and CRM industry, offering tools for small business marketing campaigns and CRM solutions.Infusionsoft’s focus on small business needs and automation.
ActiveCampaignA marketing automation platform known for its email marketing and automation features. ActiveCampaign competes with HubSpot in email marketing and marketing automation.ActiveCampaign specializes in email marketing automation and competes with HubSpot in segments like email campaigns and automation.Both compete in the email marketing and marketing automation industry, offering tools for email campaigns and marketing automation.ActiveCampaign’s user-friendly automation features and affordability.
GetResponseAn email marketing and marketing automation platform known for its email campaigns and lead generation. GetResponse competes with HubSpot in email marketing and marketing automation.GetResponse offers email marketing and competes with HubSpot in segments like email campaigns and lead generation.Both compete in the email marketing and marketing automation industry, offering tools for email campaigns and lead management.GetResponse’s focus on email marketing and lead generation solutions.

CRM Platforms:

  • Salesforce: A leading CRM platform with a wide range of sales and marketing features.
  • Zoho CRM: A comprehensive CRM software for small and medium-sized businesses.
  • Pipedrive: A CRM platform known for its user-friendly interface and sales pipeline management.

Marketing Automation Platforms:

  • Marketo: A robust marketing automation platform with advanced lead management and campaign tracking capabilities.
  • ActiveCampaign: An all-in-one marketing automation and email marketing platform.
  • Mailchimp: A popular email marketing and automation tool for businesses of all sizes.

Content Management Systems:

  • WordPress: A widely used CMS for building websites and blogs.
  • Wix: A website builder platform with CMS capabilities.
  • Drupal: An open-source CMS for building websites and applications.

Sales Enablement Platforms:

  • Salesforce: Apart from CRM, Salesforce offers sales enablement features for managing sales content and training.
  • ClearSlide: A sales enablement and content management platform.
  • Showpad: A sales enablement platform for content management and training.

Customer Service Platforms:

  • Zendesk: A customer service software and support ticketing system.
  • Freshdesk: A customer support and helpdesk software.
  • Intercom: A customer messaging platform for sales, marketing, and support.

Key Competitors in the HubSpot Competitors in the CRM and Marketing Space:

  • CRM Platforms:
    • Salesforce: A dominant CRM platform offering a wide array of sales and marketing features for businesses of all sizes.
    • Zoho CRM: A comprehensive CRM software catering to small and medium-sized businesses.
    • Pipedrive: Known for its user-friendly interface and effective sales pipeline management.
  • Marketing Automation Platforms:
  • Content Management Systems (CMS):
    • WordPress: A highly popular CMS for building websites and blogs with a vast plugin ecosystem.
    • Wix: A user-friendly website builder with integrated CMS capabilities.
    • Drupal: An open-source CMS suitable for creating complex websites and applications.
  • Sales Enablement Platforms:
    • Salesforce: Besides CRM, Salesforce provides sales enablement features for content and training management.
    • ClearSlide: A platform for sales enablement and content management.
    • Showpad: Offers a sales enablement platform for content management and training.
  • Customer Service Platforms:
    • Zendesk: A widely used customer service software and support ticketing system.
    • Freshdesk: Provides customer support and helpdesk software solutions.
    • Intercom: Offers a customer messaging platform for sales, marketing, and support.

Related Visual Stories

Who Owns Hubspot

who-owns-hubspot
Hubspot’s main individual shareholders are its founders, Brian Halligan (1.7% ownership) and Dharmesh Shah (3.5% ownership). At the same time, the majority stake is in the hands of institutional shareholders, who have a more passive role. These institutional investors comprise T.Rowe Price Associated (10.4% ownership), The Vanguard Group (8.64% ownership), BlackRock (7.2% ownership), and FMR-Fidelity Investments (5.49% ownership).

Hubspot Business Model

hubspot-business-model
HubSpot is a CRM (customer relationship management) solution providing various levels of its B2B and Enterprise subscription plans. Beyond subscriptions, the company monetizes via professional services. However, these carry a negative marginality as the company uses professional services (in onboarding and implementation) to increase its tools, which help companies leverage digital marketing channels to generate leads.

Hubspot Revenue

hubspot-revenue
Hubspot generated $2.17 billion in revenue in 2023, compared to 1.73 billion in 2022, $1.3 billion in 2021, and $883 million in 2020. In 2022, about 98% of Hubspot’s revenue came from subscriptions, which generated $1.69 billion in revenue.

Hubspot Net Losses

hubspot-net-losses
Hubspot reported $176 million in net losses for 2023, compared to a reported net loss of $112 million in 2022, a net loss of $77 million in 2021, and a net loss of $85 million in 2020.

Hubspot Revenue Breakdown

hubspot-revenue-breakdown
Hubspot generates most of its revenue from subscriptions. Indeed, in 2023, about 98% of its revenue came from subscriptions. In 2023, Hubspot generated $2.12 billion in revenue from subscriptions vs. $46.7 million from professional services.

Hubspot Subscription Business

hubspot-subscription-business
The subscription revenue cost structure is quite effective. In 2023, on a $1.83 billion in subscription revenue, the company reported $290 million in cost of revenue (expenses related to delivering the service and providing support, including the costs of data center capacity), thus generating a $1.83 billion in gross profits, compared to $1.43 billion in gross profits from the subscription business, in 2022.

Hubspot Professional Services

hubspot-professional-services-business
The professional service business is run to sustain the subscription business. Indeed, in 2023, on $47 million in professional services revenue, the company reported over $54 million in cost of revenue (expenses related to delivering the service and providing support, including the costs of data center capacity), thus generating a gross loss of over nearly $8 million.

Hubspot Employees

hubspot-employees
Hubspot had 7,663 in 2023, 7,433 employees in 2022, 5,895 in 2021, and 4,225 in 2020. The company has grown from 2,638 employees in 2018 to 7,433 in 2022.

Hubspot Revenue Per Employee

hubspot-revenue-per-employee
Hubspot generated $283,209 in revenue in 2023, compared to over $232K per employee in 2022, over $220K in 2021, and $209K in 2020. Hubspot’s revenue per employee grew from over $194K in 2018 to $283K by 2023.

Hubspot Customers

hubspot-customers
Hubspot had over 205K customers in 2023 and 167K in 2022, compared to over 135K in 2021 and nearly 104K in 2020. The company grew from over 56K customers in 2018 to over 205K customers by 2023.

Hubspot Revenue Per Customer

hubspot-average-revenue-per-subscription-yearly
Hubspot generated an average of over $11K of subscription revenue per customer in 2023 and 2022, compared to over $10K in 2021 and over $9.5K in 2020.

Hubspot Sales & Marketing vs. R&D

hubspot-sales-and-marketing-vs-r&d-costs
In 2023, Hubspot spent 49% of its revenues on sales and marketing efforts and 28% on R&D efforts, compared to 51% in sales and marketing efforts and 26% in R&D efforts in 2022.

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