Microsoft’s Copilot isn’t a product—it’s a strategy to embed AI into every computing interaction. From Windows to Office to GitHub to Dynamics, Copilot is becoming the AI layer across Microsoft’s entire ecosystem.
The “Copilot everywhere” approach reflects Microsoft’s understanding of how enterprise AI adoption actually works. Not through standalone AI applications, but through AI enhancement of existing workflows.
Microsoft’s distribution is unmatched: 1.5 billion Windows users, 400 million Office subscribers, 100 million GitHub developers. Embedding AI into these products creates the largest AI distributionchannel in the world.
This is the bundling strategy applied to AI—making artificial intelligence part of products customers already use rather than asking them to adopt something new.
Strategic Lock-In
As users build workflows around Copilot capabilities, switching costs compound. The AI layer becomes essential to productivity, making the underlying Microsoft products increasingly sticky.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
