~50% IT leaders lack confidence managing AI security/access
Data governance = biggest roadblock
3. ROI Unclear
40%+ companies struggle to measure AI impacts
McKinsey: 39% report measurable EBIT impact
4. Price Pushback
$30/user faces resistance
New tier: $21 Copilot Business
Oct: bundled Sales/Service/Finance
Microsoft’s Response
Bundling
Sales + Service + Finance Copilots at no additional cost (Oct 2025)
Agent 365
Unified governance + identity, security across all clouds
Security
Rolling out to all E5 customers via SharePoint Advanced Management
New Tier
Copilot Business @ $21/user — 30% lower entry point
The Nadella Insight
Consumer [Copilot] integrations “don’t really work”—we need to make them actually work. Enterprise is different—response quality at record improvement.
— Satya Nadella
The Takeaway
Metrics show inflection may be happening—10X DAU, 160% seat growth, major enterprise deployments. But enterprise-wide deployment still lagging pilots.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
