Discussions of AI progress fixate on model capabilities—parameters, benchmarks, emergent abilities. But this focus overlooks the dimension that actually determines commercial impact: the speed of deployment, iteration, and organizational adaptation.
Model improvements matter less than deployment velocity. A company using GPT-3.5 effectively today beats one planning perfect GPT-5 implementation next year. The compounding returns from rapid iteration dwarf the gains from waiting for better models.
AI speed operates on three layers. Model speed—how fast capabilities improve—gets all attention. Deployment speed—how fast organizations integrate AI—determines who captures value. Adaptation speed—how fast businesses restructure around AI—creates lasting advantage.
Most organizations optimize model speed (choosing the best model) while failing at deployment and adaptation speed. This inverts the actual value hierarchy. Second-order thinking reveals: deployment and adaptation speed compound; model improvements get commoditized.
The Strategic Implication
Winning at AI isn’t about having the best technology—it’s about moving fastest through the build-measure-learn loop. Companies shipping imperfect AI today and iterating will outperform those waiting for perfect solutions.
The overlooked speed advantage: organizational learning. Every deployment teaches something. Companies deploying now accumulate institutional knowledge that becomes impossible to replicate through later catch-up efforts.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
