- In 2022, VF Corporation generated revenue from three primary sources: Wholesale, Direct-To-Consumer, and Royalty.
- The company’s Wholesale revenue was the largest contributor, amounting to $6,371,190,000 (or approximately $6.37 billion). This represents the revenue generated from selling products to wholesalers, retailers, and other business partners.
- The second-largest source of revenue was Direct-To-Consumer, which amounted to $5,404,075,000 (or approximately $5.40 billion). This represents the revenue generated from selling products directly to end consumers, typically through the company’s own retail stores, e-commerce platforms, and other direct sales channels.
- The smallest source of revenue was Royalty, which amounted to $66,575,000 (or approximately $66.58 million). This represents the revenue generated from licensing the company’s brands, trademarks, or intellectual property to third parties in exchange for royalty payments.
- Overall, the majority of VF Corporation’s revenue in 2022 came from its Wholesale and Direct-To-Consumer segments, with Wholesale being the largest contributor. Royalty revenue, while smaller in comparison, still contributed to the company’s overall revenue.
