Omnicom reorganized its assets into a unified platform model that represents what the winning agency structure looks like in the AI era.
3 Creative Networks (Only):
McCann
BBDO
TBWA
9 Connected Capabilities:
Advertising
Media
Public Relations
Commerce
Precision Marketing
Healthcare
Data
Digital Experience
Brand Consulting
Unified Technology Platform:
Omni — Data platform
OmniAI — AI capabilities
ArtBot — Creative AI
Flywheel Commerce Cloud — E-commerce integration
The Message:
“Big brands want agency partners who connect strategy, creative, media, and data. The Omnicom-IPG merger makes this the new baseline for driving measurable results.”
Clients will now expect more data-driven, end-to-end solutions from a single partner instead of a patchwork of services.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
