They have navigation menus, hero images, calls-to-action, and carefully crafted user journeys. None of this matters to an agent that can instantly parse your entire site’s structured data.
This isn’t about metadata or schema markup. It’s about redesigning your entire digital presence around machine interpretability.
From Keywords to Task Chains
SEO taught us to think in keywords and search intent. But agents don’t search; they execute.
They’re not looking for “best Italian restaurant NYC” – they’re solving for “find a romantic dinner spot in Manhattan for Saturday at 8 pm, walking distance from the theater district, with vegan options, under $200 per person.”
Your relevance isn’t about ranking for terms. It’s about fitting into task execution paths.
This means understanding:
Where you naturally fit in complex task chains
What preconditions must be met for your service
What downstream dependencies you enable
How you compose with other services
From Monetization to Value Capture
The harsh truth: many current business models simply won’t survive the transition.
If your value can be extracted and delivered without attribution, if your monetization depends on human attention, if your differentiation is in presentation rather than capability, you’re facing an existential challenge.
But new models are emerging:
Agent Transaction Fees: Rather than advertising or subscriptions, charge micro-fees for agent access. Every API call, every data query, every task completion has a price. The infrastructure for agent-to-business payments is being built now.
Capability Staking: In reputation-based agent networks, services might need to stake tokens or pay for verification to be considered trustworthy enough for agent selection.
Outcome Bounties: Instead of paying for placement, businesses might pay for successful outcome completion. The restaurant pays when a reservation is not just made but fulfilled.
Composite Value Chains: Services that can’t capture value independently might band together into integrated offerings that agents purchase as bundles.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
