The Key Numbers Defining the AI Shopping Landscape in 2026

This analysis is part of The AI Shopping Market Map 2026, a deep dive by The Business Engineer.

The AI shopping transformation isn’t theoretical—the numbers prove it’s happening at scale right now.

Platform Scale

OpenAI/ChatGPT: 810M daily active users, 400M weekly active users. Google Search: 8.5B daily searches, $175B ad revenue (2023). Microsoft Copilot: 100M+ monthly users, 53% more purchases in 30 min. Amazon: 40% US e-commerce share, 90% of shoppers start on Amazon.

Infrastructure Scale

Shopify: $235B GMV (2023), millions of merchants—”Switzerland” of AI commerce. Stripe: $1T+ payment volume (2023), global coverage, powers ACP + infrastructure layer. PayPal: 430M active accounts, UCP protocol partner, consumer wallet + trust.

Amazon’s Fortress

40% US e-commerce share. $56B ad revenue (2023). 90% of shoppers start here. 47+ AI bots blocked. 200M Prime members. 0 AI platform partners.

Protocol & Partnership Scale

UCP Coalition: 20+ launch partners (retailers, payments, AI platforms—broad adoption). ACP Integration: 3 core partners (OpenAI + Stripe + Shopify—tight integration). Copilot Reach: 4 surfaces (Bing, MSN, Edge, Windows—enterprise distribution).

The Key Ratio

810M ChatGPT daily users × Millions of Shopify merchants = Massive agentic commerce opportunity.

Read the full analysis on The Business Engineer →