A remarkable pattern has emerged: every major retailer is partnering with every AI platform—except Amazon. The common enemy has created unprecedented cooperation.
Amazon controls 40% of US e-commerce. 90% of shoppers start searches on Amazon.com. $56B advertising business at stake. 47+ AI bots blocked. Zero external AI platform partnerships.
“This is looking like the one opportunity to try to dislodge them,” said Michael Morton, e-commerce analyst at MoffettNathanson. “You’re seeing partnership announcements and willingness to work with everybody that you have not traditionally seen, because Amazon’s dominance just gets stronger every day.”
Retailers see AI shopping as the first real chance to break Amazon’s 40% e-commerce dominance. Hence: partner with everyone else.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
