Understanding the Manus acquisition requires understanding where context fits in AI’s emerging architecture. Manus occupies a critical layer between models and applications—the infrastructure that makes AI useful rather than just capable.
The AI stack is stratifying: compute at the bottom, models in the middle, context and applications at the top. Each layer has different economics, different competitive dynamics, and different value capture potential.
Models are commoditizing—GPT-4, Claude, Gemini produce increasingly similar outputs. The differentiation opportunity has shifted to context: whose AI knows users best and responds most relevantly?
Manus provides the infrastructure layer for context management at scale. For Meta, this means connecting billions of user interactions into contextual intelligence that makes AI personally useful.
Architectural Advantage
Owning the context layer creates advantages models cannot. Context compounds with use; models don’t. Meta’s bet: whoever controls context infrastructure controls AI’s value capture.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
