Agent revenue cut from $2.8B to $1.4B—a 50% reduction
Internal benchmarks weren’t met
December 2025 “code red” memo delayed agent initiatives to focus on Gemini 3 competition
Agentic Commerce Reality
OpenAI has launched the Agentic Commerce Protocol with Stripe, with partnerships spanning Shopify, Etsy, Walmart, Target, Instacart, and DoorDash—over 1 million merchants can theoretically reach 800M weekly ChatGPT users.
But as one industry observer noted: “Everyone is building the spaceship, but no one has really launched it yet.”
The Opportunity vs. Reality Gap
McKinsey TAM: $3-5 trillion in global retail by 2030
Current e-commerce sessions: 0.82% of total referrals
Protocol fragmentation: OpenAI’s ACP vs Google’s AP2
The problem isn’t that agentic commerce won’t matter. The problem is OpenAI projected revenue arriving faster than the market validated, forcing reliance on other streams to fill the gap.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
