Meta’s real AI advantage isn’t models—it’s data. With 3+ billion users generating context daily across WhatsApp, Instagram, Facebook, and more, Meta has the richest user understanding on the planet. Manus is the infrastructure to activate it.

Raw data is necessary but insufficient. The challenge is transforming data into usable context—structured, retrievable, privacy-compliant, and real-time. This is exactly what Manus built.
The Data-to-Context Pipeline
Meta’s platforms capture signals across messaging, social, visual, and soon immersive contexts. Connected through proper infrastructure, this becomes the world’s most comprehensive user understanding—a data moat that compounds daily.
Why Competitors Can’t Replicate
Google has search context. Apple has device context. Microsoft has productivity context. Only Meta has social context at scale—understanding not just what users do, but who they are and who they know.
The Manus acquisition activates this advantage for AI. Context beats models because context is scarce and defensible; models are abundant and commoditizing.
Read the full analysis: The Meta-Manus Deal, The Day After on The Business Engineer









