Apple Financials

Business / By /
2021%
iPhone$191.9B52.48%
Mac$35.19B9.62%
iPad$31.86B8.71%
AirPods, Apple TV, Apple Watch, Beats products, HomePod,
iPod touch and accessories		$38.36B10.49%
Services (Company’s advertising, AppleCare, cloud, digital content, payment, and other
services)		$68.42B18.70%
Total$365.81B
in 2021, Apple generated over $365 billion in revenues, of which $191.9 billion was from iPhone sales, representing 52.5% of the total revenues. Mac generated $35.19 billion, while iPad sales generated $35.86 billion. Wearables and accessories generated over $38.36 billion. And Services generated over $68 billion. Thus, most of Apple’s revenues still come from the iPhone and services revenue stream, built on top of the company’s products is the second revenue stream, representing 18.7% of the total revenues.
2021
Products$297.39B
Services$68.42B
Total Revenues$365.81B
Of the $365.81 billion revenues, $297 came from products, and $68.4 came from services.
Gross Margins Products$105.12B
Gross Margin Products %35.35%
Gross Margins Services$47.7B
Gross Margins Services %69.73%
To understand Apple’s profitability, at the operating level, Gross margins for products were $105.12 billion, at a 35% gross margin percentage. While gross margins for services were $47.7 billion, or 69.7% gross margin percentage. Therefore, while the company’s success is built on top of successful products, the company also monetizes these products through services (like AppleCare), which run at much wider margins, compared to products revenues.
2021
Americas$153.3B
Europe$89.3B
Greater China$68.36B
Japan$28.48B
Rest of Asia Pacific$26.35B
Total$365.81B
Most of Appel’s revenues come from the Americas, Europe, Greater China, and Japan.

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