The discourse around AI video generation focuses on output quality—can it match Hollywood? This misses the point entirely. AI video isn’t competing with professional production; it’s eliminating the need for production altogether.
The strategic frame should be: what happens when video creation goes from expensive and scarce to cheap and abundant? This isn’t an incremental improvement—it’s a category disruption that reshapes every industry touching video content.
Traditional video requires scripts, crews, equipment, locations, talent, and post-production. Each step adds cost, time, and friction. AI video generation collapses this entire stack into a single step: describe what you want.
The implications cascade through the economy. Corporate training video? Generated on demand for pennies. Marketing content? Infinite variations tested automatically. Educational material? Personalized for every learner. The production industry isn’t being improved—it’s being vertically integrated into software.
Who Wins, Who Loses
Losers are obvious: production companies, equipment rental, supporting services. The supply chain of traditional video creation faces structural decline.
Winners are less obvious: anyone with ideas but without production budgets. Small businesses competing against corporate marketing. Educators reaching students globally. Content creators unbounded by production costs. The democratization is real, even if the transition proves painful for incumbents.
For strategic implications of AI production disruption, visit The Business Engineer.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
