Four steps to reach the Goldilocks Zone—embedded enough that switching requires transformation, but creating enough value that customers don’t want to switch.
You need one champion with cross-functional authority who feels the coordination pain personally. Look for CROs, VP Ops, CDOs, or Heads of Transformation. One true champion beats ten lukewarm sponsors.
Step 2: Solve the Handoff
Start where silos break. Both teams feel the pain, the problem is visible, and success is measurable. Each handoff you own increases your footprint.
Step 3: Enable, Don’t Enforce
Don’t force collaboration. Give each team what they need while quietly creating the shared data layer. The paradox: less forced coordination leads to more organic collaboration.
Step 4: Become the Meeting Artifact
Get your dashboard on the screen in leadership meetings. When executives reference “what the system shows” as truth, you’ve shaped organizational vocabulary. Routine creates switching cost.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
