After analyzing every force reshaping the agency businessmodel — AI automation, platform disintermediation, consolidation, the agentic web — it distills to one line:
The One-Line Synthesis:
“Advertising agencies are no longer valued for making ads, but for making sense of a fragmented, AI-mediated attention economy.”
Understanding how attention fragments and reconstitutes
The Winners:
Agencies that pivot from production houses to strategic orchestrators — helping brands navigate the chaos of platforms, formats, AI tools, and agentic intermediation.
The Losers:
Those still selling hours and bodies to make ads that AI can generate in seconds.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
