Successful implementations require balance across three archetypes:
Explorers (45% of users): Surface opportunities, experiment broadly with new AI capabilities
Automators (66% of API users): Operationalize discoveries through workflows and integrations
Validators (20% across both): Safeguard standards, ensure quality and compliance
Key finding: Organizations skewed toward any single archetype consistently underperform. You need all three working together.
Where Value Concentrates
Coding: $4B (55% of departmental AI spend)
IT Operations: $700M
Marketing: $660M
Customer Success: $630M
The Bifurcation
Enterprise AI budgets will bifurcate — a small number of vendors capture disproportionate share while many see revenue flatten. The winners are those who can demonstrate measurable EBIT impact, not just adoption.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
