Snowflake Competitors

Snowflake faces competition from various players in the data industry. Competitors include Amazon Redshift, Google BigQuery, and Microsoft Azure Synapse Analytics in data warehousing. In cloud analytics, Google Analytics, Adobe Analytics, and Microsoft Power BI are key rivals. Data integration platforms such as Informatica, Talend, and Matillion also pose competition. Understanding these competitors is essential for evaluating Snowflake’s position in the market.

CompetitorDescriptionKey InsightsCompetitive OverlapDifferentiation
Amazon Web Services (AWS)A subsidiary of Amazon known for its cloud computing and hosting services. AWS competes with Snowflake in the cloud data warehousing and analytics market.AWS offers cloud computing services, including Amazon Redshift for data warehousing and analytics, directly competing with Snowflake in the same market.Both compete in cloud data warehousing and analytics, offering scalable and secure cloud infrastructure for data management and analysis.AWS’s extensive global cloud network and market leadership.
Google BigQuery (Google Cloud)A cloud-based data warehousing and analytics service provided by Google Cloud. Google BigQuery competes with Snowflake in the cloud data warehousing and analytics market.Google BigQuery offers data warehousing and analytics solutions, competing with Snowflake in the same market segment, providing cloud-native data analytics capabilities.Both compete in cloud data warehousing and analytics, focusing on scalable and serverless data processing in the cloud.Google’s strength in data analytics and cloud infrastructure.
Microsoft Azure Synapse AnalyticsA cloud-based analytics service provided by Microsoft Azure. Azure Synapse Analytics competes with Snowflake in the cloud data warehousing and analytics market.Azure Synapse Analytics offers data warehousing and analytics solutions, competing directly with Snowflake in segments like cloud data warehousing and analytics as a service.Both compete in cloud data warehousing and analytics, targeting businesses with scalable and integrated analytics solutions in the cloud.Microsoft’s expertise in enterprise software and cloud services.
TeradataA data analytics and marketing applications company known for its data warehousing and analytics solutions. Teradata competes with Snowflake in the data warehousing and analytics market.Teradata provides data analytics and warehousing solutions, competing with Snowflake in segments like data warehousing, big data analytics, and data management.Both compete in data analytics and warehousing, offering solutions for businesses to analyze and manage their data effectively.Teradata’s expertise in data warehousing and analytics.
InformaticaA data integration and cloud data management company known for its data integration and ETL (Extract, Transform, Load) solutions. Informatica competes with Snowflake in the data integration and data management market.Informatica offers data integration and cloud data management solutions, directly competing with Snowflake in segments like data integration, ETL, and data governance.Both compete in data integration and data management, providing tools and platforms for businesses to manage and optimize their data.Informatica’s focus on data integration and cloud-based solutions.
ClouderaA data management and analytics company known for its big data solutions, including Cloudera Data Platform. Cloudera competes with Snowflake in the big data analytics and data management market.Cloudera provides big data analytics and data management solutions, competing with Snowflake in segments like big data platforms, data warehousing, and data analytics.Both compete in big data analytics and data management, offering tools and platforms for organizations to process and analyze large datasets.Cloudera’s focus on big data technologies and data engineering.
DatabricksA data analytics and machine learning platform known for its unified analytics platform. Databricks competes with Snowflake in the data analytics, data engineering, and cloud data warehousing market.Databricks offers a unified analytics platform for data engineering and analytics, directly competing with Snowflake in segments like cloud data warehousing and data engineering.Both compete in cloud data warehousing, data engineering, and analytics, targeting organizations with integrated data processing and analytics solutions.Databricks’ specialization in data engineering and machine learning.
QlikA data analytics and business intelligence company known for its QlikView and Qlik Sense products. Qlik competes with Snowflake in the data analytics, business intelligence, and data visualization market.Qlik provides data analytics and visualization tools, competing with Snowflake in segments like data analytics, reporting, and data visualization.Both compete in data analytics and data visualization, offering solutions for businesses to analyze and visualize their data.Qlik’s focus on interactive and self-service data visualization.
Looker (Google Cloud)A data analytics and business intelligence platform acquired by Google Cloud. Looker competes with Snowflake in the data analytics, business intelligence, and data visualization market.Looker offers a data analytics and business intelligence platform, competing with Snowflake in segments like data analytics, reporting, and data visualization, with integration into Google Cloud.Both compete in data analytics and data visualization, providing tools for organizations to explore and analyze their data.Looker’s integration with Google Cloud services and data sources.
Tableau (Salesforce)A data visualization and business intelligence software acquired by Salesforce. Tableau competes with Snowflake in the data analytics, data visualization, and business intelligence market.Tableau provides data visualization and business intelligence software, competing with Snowflake in segments like data analytics, reporting, and data visualization, with integration into Salesforce’s ecosystem.Both compete in data analytics and data visualization, offering tools for businesses to analyze and visualize their data, with Tableau’s integration into Salesforce’s CRM platform.Tableau’s emphasis on interactive and advanced data visualization.

 

Data Warehousing Platforms:

  • Amazon Redshift: A fully managed data warehousing service by Amazon Web Services (AWS).
  • Google BigQuery: A serverless data warehousing and analytics platform by Google Cloud.
  • Microsoft Azure Synapse Analytics: An integrated analytics service for big data and data warehousing by Microsoft Azure.
  • Oracle Autonomous Data Warehouse: A self-driving, self-securing, and self-repairing data warehouse by Oracle.

Cloud Analytics Platforms:

  • Google Analytics: A web analytics service by Google for tracking and reporting website traffic.
  • Adobe Analytics: A comprehensive marketing analytics platform by Adobe.
  • Microsoft Power BI: A business analytics service for visualizing and sharing data insights by Microsoft.
  • Tableau: A data visualization and business intelligence platform by Salesforce.

Data Integration Platforms:

  • Informatica: A comprehensive data integration platform.
  • Talend: An open-source data integration platform.
  • Matillion: A cloud-native data integration platform.
  • SnapLogic: An Integration Platform as a Service (iPaaS) provider.
  • IBM DataStage: A data integration tool by IBM.
  • Microsoft Azure Data Factory: A cloud-based data integration service by Microsoft.

Key Competitors of Snowflake in the Data Industry:

  • Data Warehousing Platforms:
    • Amazon Redshift: A managed data warehousing service from Amazon Web Services (AWS).
    • Google BigQuery: A serverless data warehousing and analytics platform provided by Google Cloud.
    • Microsoft Azure Synapse Analytics: An integrated analytics service for big data and data warehousing offered by Microsoft Azure.
    • Oracle Autonomous Data Warehouse: A self-driving data warehouse solution by Oracle.
  • Cloud Analytics Platforms:
    • Google Analytics: A web analytics service for tracking and reporting website traffic, offered by Google.
    • Adobe Analytics: A comprehensive marketing analytics platform provided by Adobe.
    • Microsoft Power BI: A business analytics service for data visualization and sharing insights, developed by Microsoft.
    • Tableau: A data visualization and business intelligence platform acquired by Salesforce.
  • Data Integration Platforms:
    • Informatica: A widely-used data integration and management platform.
    • Talend: An open-source data integration and ETL platform.
    • Matillion: A cloud-native data integration and transformation platform.
    • SnapLogic: An Integration Platform as a Service (iPaaS) provider.
    • IBM DataStage: A data integration tool offered by IBM.
    • Microsoft Azure Data Factory: A cloud-based data integration service provided by Microsoft.

Related Visual Stories

Snowflake Revenue

snowflake-revenue
Snowflake generated over $2 billion in revenue in 2023, compared to $1.22 billion in 2022 and $592 million in 2021.

Snowflake Revenue Breakdown

snowflake-revenue-breakdown
Snowflake generates most of its revenue from products/software. For instance, in 2023, almost 94% of its revenue came from product and 6% from professional services. Indeed in 2023, product generated $1.93 billion in revenue, compared to nearly $127 million from professional services.

Snowflake Net Loss

snowflake-net-loss
Snowflake reported $797 million in net losses in 2023, compared to $680 million in net losses in 2022 and $539 million in net losses in 2021.

Snowflake Financials

snowflake-financials
Snowflake generated over $2 billion in revenue in 2023, compared to $1.22 billion in 2022 and $592 million in 2021. Snowflake reported $797 million in net losses in 2023, compared to $680 million in net losses in 2022 and $539 million in net losses in 2021.

Snowflake Cost Structure

snowflake-cost-structure
The snowflake cost structure is skewed toward the product business, which not only generates most of the revenue for the company, but its gross margins. Indeed, in 2023, on $2 billion of revenue, the company reported $717 million in cost of sales, and $1.35 billion in gross profits, at a 62% gross margin, mostly coming from the product business, which generated a 71% gross margin in 2023, whereas the professional service business is run at 34% negative gross margin, in the same period. In short, Snowflake leverages the professional service business to boost its product business. And the former is run at negative margins, while the latter is run at widely positive margins.

Snowflake Gross Margins

snowflake-gross-margins
Snowflake generated 65% in gross margins in 2023, compared to 62% in 2022 and 65% in 2021. All gross margins come from products, with a 72% gross margin in 2023, compared to professional services running at negative gross margins of 34% in 2023.

Snowflake Employees

snowflake-employees
Snowflake had 3,992 employees in 2022, with 788 employed in R&D, vs. 2,495 employees in 2021 of which 478 employed in R&D.

Snowflake Customers

snowflake-customers-breakdown-1
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