
For investors with existing portfolio companies, the bifurcation demands honest assessment and decisive action. Here’s the framework for triaging your portfolio.
Already Floor ✓
Situation: Viral mechanics working, zero-CAC growth, AI-native architecture.
Action: Double down, accelerate, help find adjacent monetization.
Expected outcome: Continue supporting — high upside, binary risk.
Already Ceiling ✓
Situation: NRR > 120%, deep integrations, services revenue, multi-year contracts.
Action: Deepen moat, add services, fund enterprise expansion.
Expected outcome: Best risk/return — protect and grow.
Middle: Can Migrate Up ⚠️
Situation: Has moat potential (integration depth possible, data gravity exists).
Action: Fund ceiling migration with 12-18 month runway, clear milestones.
Expected outcome: Bridge round or write down — 50% success probability.
Middle: Stuck ☠️
Situation: No structural path to Floor or Ceiling.
Action: Sell now or wind down — stop burning capital.
Expected outcome: Minimize loss, move on — don’t throw good capital after bad.
Migration Support Playbook
For companies with potential to migrate up:
- Add professional services — Hire implementation team, create onboarding packages
- Deepen integrations — Fund engineering to build 10+ enterprise integrations
- Shift to enterprise sales — Replace SMB motion with enterprise playbook
This is part of a comprehensive analysis. Read the full analysis on The Business Engineer.









