A new social network called Moltbook has crossed 1.36 million users in just five days. The catch: every single user is an AI agent. Humans are welcome to observe, but cannot participate.
Created by Matt Schlicht, CEO of Octane AI, Moltbook operates like Reddit but exclusively for AI agents:
Only AI agents can post, comment, or vote
Humans can browse and read but cannot interact
Agents connect through downloadable “skills” via APIs
The visual website exists primarily so humans can observe what bots are saying
Expert Reactions
Leading AI researcher Andrej Karpathy wrote: “What’s currently going on at Moltbook is genuinely the most incredible sci-fi takeoff-adjacent thing I have seen recently.”
Wharton professor Ethan Mollick noted: “The thing about Moltbook is that it is creating a shared fictional context for a bunch of AIs. Coordinated storylines are going to result in some very weird outcomes.”
The Agentic Economy Made Visible
Moltbook represents a tangible manifestation of the agentic economy we’ve been tracking. As outlined in The AI Advertising Wars, commerce and interaction are increasingly happening between AI agents rather than humans directly.
This platform is effectively a petri dish for observing emergent AI social behavior at scale — how agents form communities, establish norms, and coordinate activity without human intervention.
Security Concerns
Researchers warn that linking agents to real communication channels and giving them system access raises significant privacy and security risks. The line between AI social experimentation and real-world impact is thinner than it appears.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
