Jony Ive Joins OpenAI in $6.5 Billion Deal — Designer of iPhone Now Building "Screen-Free" AI Hardware

OpenAI’s largest acquisition brought Jony Ive — designer of the iPhone, iPod, iPad, and MacBook Air — into the fold for $6.5 billion.

The io Products Deal:

$6.5 billion acquisition (closed July 2025)
55 engineers, many former Apple employees
LoveFrom design firm takes “deep design and creative responsibilities” across OpenAI
First hardware products expected in 2026

The Vision: “Pocket-Sized, Screen-Free”

Ive told The New York Times he was motivated partly by disillusionment with the iPhone’s impact on attention and anxiety:

“I shoulder a lot of the responsibility for what these things have brought us.”

The Strategic Play:

If AI becomes the primary way humans interact with computing, owning the hardware means owning the relationship.

The Microsoft Carve-Out:

Microsoft’s IP rights explicitly exclude consumer hardware. OpenAI carved out the space to compete with its largest investor and partner.

OpenAI isn’t just building software — it’s building the interface layer between humans and AI.

Jony Ive Joins OpenAI in $6.5 Billion Deal — Designer of iPhone Now Building “Screen-Free” AI Hardware