Google’s new Direct Offers pilot allows advertisers to present exclusive deals to shoppers who are ready to buy—like a special 20% off discount—directly in AI Mode.
Google’s industry liaison Ginny Marvin framed it this way:
“Advertisers should think of Direct Offers less like a standard ad and more like a salesperson negotiating a deal on your behalf.”
How It Works
Retailers set up offers in their campaign settings (works with PMax + Standard Shopping)
Google AI determines relevance based on intent signals + market context
Offer surfaces when a user shows high purchase intent
Retailer pays CPC only when the offer is clicked
Critical detail: The AI will never “invent” a deal. The system relies strictly on verified Merchant Center feed and specific promo codes uploaded by the retailer.
Launch Partners
Google is already collaborating with:
Petco
e.l.f. Cosmetics
Samsonite
Rugs USA
Shopify merchants
The Strategic Logic
Google faces an existential problem: if transactions complete inside AI Mode, clicks to retailer sites decrease, and so does ad revenue.
Direct Offers is Google’s solution: embed ads into the AI conversation itself, so advertising can survive the shift to conversational commerce.
The Risk
The question is whether users will accept sponsored content in AI results, or whether it erodes the trust that makes AI assistants valuable in the first place.
OpenAI is betting on “no ads.” Google is betting users will accept them if they feel like helpful negotiations rather than interruptions.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
![Microsoft Copilot represents a significant leap forward in integrating artificial intelligence (AI) across Microsoft's suite of products, aiming to enhance user productivity, creativity, and efficiency. Here's an expanded overview of how Copilot has been integrated into various Microsoft products: ### Microsoft 365 and Office Apps Microsoft Copilot is deeply integrated into Microsoft 365 Apps, including Word, Excel, PowerPoint, Outlook, Teams, and more. It leverages large language models (LLMs) and integrates data with Microsoft Graph to provide real-time intelligent assistance[2][4]. This integration allows Copilot to offer features such as: - **Word**: Transforming writing by creating, summarizing, refining, and elevating documents with efficiency and creativity[7]. - **PowerPoint**: Assisting in turning ideas into presentations by transforming written documents into decks, condensing presentations, and using natural language commands for layout adjustments[7][14]. - **Excel**: Analyzing and exploring data, highlighting, filtering, sorting data, and visualizing data insights[7]. - **Outlook**: Managing emails by summarizing threads, suggesting action items, drafting replies, and scheduling follow-up meetings[7]. - **Teams**: Recapping conversations, organizing key points, summarizing actions, and creating meeting agendas based on chat history[7]. ### Windows 11 Integration Copilot in Windows enhances the Windows 11 experience by providing AI-powered features that assist users in various tasks directly from the operating system. It's accessible via a dedicated Copilot key on the keyboard or by pressing the Windows logo key + C[11][20]. Features include: - **Task Assistance**: Performing tasks like adjusting settings, organizing windows with Snap Assist, and more. - **Creative and Informational Assistance**: Generating ideas, providing answers, and summarizing information for creative projects. - **App Enhancements**: Offering new tools in Paint for photo editing, improving photo adjustments in the Photos app, and making editing easier in the Snipping Tool[11]. ### Dynamics 365 and Power Platform Copilot is also integrated into Microsoft services like Dynamics 365 and Power Platform, inheriting their security, privacy, and compliance policies. This integration ensures that Copilot can securely access organizational data to enhance productivity within these platforms[16]. It provides: - **Data Protection**: Leveraging Microsoft's comprehensive approach to security, privacy, and compliance, ensuring data protection at both the tenant and environment levels[16]. - **Enterprise-Ready AI**: Powered by Azure OpenAI Service, Copilot complies with existing privacy, security, and regulatory commitments, offering features like sensitive data detection and risky user detection[13][16]. ### Security and Privacy Microsoft has positioned data protection as a key differentiator for Copilot, implementing measures to safeguard user data and ensure a secure rollout. This includes tenant isolation, training boundaries that prevent business data from being used to train foundational LLMs, and a permissions model that surfaces only the data individual users can access[13][15][16]. Additionally, Copilot adheres to privacy regulations such as GDPR and CCPA[1][10]. ### Future Developments Microsoft continues to evolve Copilot's capabilities, with plans to further integrate AI across its product ecosystem. This includes enhancing Copilot's features based on user feedback, improving algorithms to address misinformation, and expanding the range of supported languages and regional availability[3][8][17]. In summary, Microsoft Copilot's integration across Microsoft products represents a significant advancement in leveraging AI to enhance user experiences. By providing real-time intelligent assistance, automating tasks, and ensuring data protection, Copilot is set to transform how users interact with Microsoft's suite of products. Citations: [1] https://www.compunnel.com/blogs/addressing-privacy-and-security-concerns/ [2] https://learn.microsoft.com/it-it/copilot/microsoft-365/microsoft-365-copilot-setup [3] https://www.ictpower.it/tecnologia/copilot-copilot-pro-e-copilot-for-office-365-lintelligenza-artificiale-generativa-di-microsoft-disponibile-ora-per-tutti.htm [4] https://learn.microsoft.com/it-it/copilot/microsoft-365/microsoft-365-copilot-overview [5] https://learn.microsoft.com/en-us/microsoft-copilot-service/deploy-copilot-service [6] https://learn.microsoft.com/it-it/copilot/microsoft-365/microsoft-365-copilot-requirements [7] https://learn.microsoft.com/en-us/office365/servicedescriptions/office-365-platform-service-description/microsoft-365-copilot [8] https://www.microsoft.com/it-it/microsoft-365/microsoft-copilot [9] https://learn.microsoft.com/en-us/microsoft-sales-copilot/access-linked-teams-channels [10] https://learn.microsoft.com/en-us/copilot/microsoft-365/microsoft-365-copilot-privacy [11] https://www.microsoft.com/en-us/windows/copilot-ai-features [12] https://learn.microsoft.com/en-us/copilot/microsoft-365/microsoft-365-copilot-setup [13] https://www.harmonic.security/blog-posts/the-security-blueprint-for-microsoft-365-copilot-safeguard-your-data [14] https://www.techtarget.com/searchenterprisedesktop/opinion/Reviewing-the-features-of-Copilot-for-Microsoft-365 [15] https://www.varonis.com/blog/copilot-security [16] https://learn.microsoft.com/en-us/power-platform/faqs-copilot-data-security-privacy [17] https://learn.microsoft.com/en-us/copilot/privacy-and-protections [18] https://www.windowsblogitalia.com/2024/02/abilitare-subito-windows-copilot-windows-11/ [19] https://learn.microsoft.com/it-it/copilot/microsoft-365/microsoft-365-copilot-privacy [20] https://learn.microsoft.com/it-it/windows/client-management/manage-windows-copilot](https://i0.wp.com/fourweekmba.com/wp-content/uploads/2024/05/microsoft-copilot.jpeg?resize=150%2C150&ssl=1 "Microsoft Co-Pilot: What Is It And How Does it Work?")
