Coca-Cola aired an AI-generated Christmas commercial for the second consecutive year — a sign that major brands view AI production as viable for their most important campaigns.
Why This Matters:
Christmas commercials aren’t experiments. They’re the highest-stakes, most-watched advertising of the year. If Coca-Cola trusts AI for Christmas, every campaign is now in play.
Production costs collapsed by an order of magnitude
The Cost Savings Are Real:
MediaLink reports agencies adopting AI recorded over 27% in cost savings
Static image production costs dropped -1000%
The Signal:
When AI raises the bar for ad quality generally, the differentiation agencies provided through production excellence becomes less defensible. If anyone can generate decent AI content, what’s the agency’s role?
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
