The global sportswear industry has entered a structural inflection point. For two decades, competition centered on technical innovation — lighter foams, carbon plates, moisture-wicking fabrics. That arms race has plateaued.
What changed: Consumers stopped buying performance and started buying membership.
The pandemic accelerated this by creating millions of new runners who discovered the sport through community (run clubs, Strava segments, Instagram aesthetics) rather than competition. They don’t want the “best” shoe — they want the shoe that signals which tribe they belong to.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
