
For Firms
- Pick your architecture and commit — hybrids get outcompeted
- Solve the talent pipeline problem before it kills you
- Price for your model, not your history
For Clients
- Match architecture to problem — Obelisk for armies, Hourglass for strategy, Box for expertise
- Expect transparency on AI use
- Push for outcome-based pricing
For Consultants
- Know which model your firm is betting on
- Build skills your model rewards: orchestration / judgment / expertise
- If junior at an Obelisk: your job may not exist in 3 years









