The Build vs. Buy Delusion in Enterprise AI

Internal builds fail twice as often as external partnerships. Let that sink in. Despite this crystal-clear data, organizations continue to believe they can build better AI tools internally than companies whose entire existence depends on getting AI right.

The success rates tell the whole story66% of external partnerships reach successful deployment, compared to just 33% of internal builds. This isn’t a small statistical variance—it’s a massacre. Yet organizations continue to pour resources into internal development, driven by a toxic combination of ego, ignorance, and the sunk cost fallacy.

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