The contrast between Publicis and WPP tells the story of agency survival in the AI era. One invested in data assets and AI capabilities. The other didn’t.
Publicis: The Winner
Stock down 25% YTD — but analyst ratings at multi-year highs
Invested heavily in Epsilon acquisition (first-party data)
New CEO declared previous trajectory “unacceptable”
The Strategic Difference:
Publicis bet on data + AI. WPP optimized legacy operations. The market is making clear distinctions between agencies adapting to the new reality and those struggling to keep pace.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
