What we call “AI visibility” isn’t actually visible in the traditional sense. It’s intermediated visibility — content that AI agents consume to complete end-to-end tasks for users without necessarily showing the source brand to the end consumer.
The Problem:
A visibility playbook won’t work in this environment. When AI agents go end-to-end on a task:
How do I make sure I’m relevant to AI agents as they go end-to-end of a task? And where agent consumption doesn’t translate into user visibility, entirely new monetization models will be required.
The Shift:
Old Model
New Model
Reach humans
Be useful to agents
Impressions
Data consumption
Brand awareness
Task completion relevance
Click-through
Agent selection
For agencies, this represents both threat and opportunity. The threat: traditional campaign metrics become meaningless. The opportunity: brands navigating this complexity will need strategic guidance more than ever.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
