On January 28, 2026, Google announced it’s bringing more Gemini AI features to Chrome, including a new design with a persistent Gemini panel and “Auto browse”—agentic features that let users ask Gemini to perform actions across the web.
Gemini Panel: New Chrome design with a panel on the right side keeping Gemini available while browsing
Auto Browse: Agentic features allowing users to ask Gemini to perform actions like:
Order groceries
Research hotels and flights across multiple dates
Execute multi-step web tasks
Availability
Auto browse is available to AI Pro and AI Ultra subscribers in the U.S.
The Agentic Commerce Angle
This is Google’s answer to OpenAI’s Agentic Commerce Protocol. By embedding AI agents directly in Chrome—the world’s dominant browser—Google positions itself to capture AI-mediated transactions at the browser level.
The protocol war continues: Google’s UCP vs. OpenAI’s ACP, and now browser-native agents vs. chat-based agents.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
