
For the past two years, the enterprise software world has been asking: which AI company will win? The better question โ the more structurally interesting one โ is: which companies were accidentally built for the AI era before they knew it was coming?
In the last few days, Iโve given you a view of where this is going next, and itโs not just a passing change; itโs structural.
Snowflake is the clearest answer in enterprise infrastructure โ as explored in the economics of AI compute infrastructure โ . Not because it out-competed anyone on AI. Not because it saw the agentic wave coming.
But because the mechanics of its business model โ consumption pricing, data gravity, cross-cloud neutrality, governance-first architecture โ happen to be exactly what the AI era requires.
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