The AI World Models Competitive Map

The world models market represents the next $100+ billion opportunity in AI, with companies racing to build systems that can understand, simulate, and generate three-dimensional realities.

Unlike large language models that conquered text, world models aim to give AI spatial intelligence – the ability to comprehend physics, predict future states, and create interactive 3D environments.

Our analysis reveals a market in rapid flux, where NVIDIA has emerged as the unexpected kingmaker, simultaneously providing the infrastructure everyone needs while building their own world models.

Meanwhile, a cohort of well-funded startups led by AI luminaries is challenging tech giants with innovative approaches to real-time generation, photorealistic rendering, and physics simulation.

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