Step 1: Conduct the Tribal Census

The first step in applying the Three Tribes Framework: Conduct the Tribal Census. For every AI initiative, ask “Where did this idea originate?”

Step 1 - Conduct the Tribal Census

The Core Exercise

Review all active AI projects. Tag each by origin:

  • Explorer origin: “Let’s try this new thing” – Bottom-up innovation
  • Automator origin: “We need to scale this” – Operational demand
  • Validator origin: “Is this safe and compliant?” – Risk-driven mandate

Calculate Your Percentages

Compare to target:

Tribe Target Your Actual
Explorer 40% ____
Automator 45% ____
Validator 15% ____

The Diagnostic Signal

If most initiatives start with Explorers but few reach production, you have a handoff problem.

This is the most common pattern: 70-85% of AI initiatives fail in the transition from exploration to production.

What to Look For

  • Explorer-heavy: Many experiments, few in production
  • Automator-heavy: Scaling efficiently, but missing new waves
  • Validator-heavy: Safe and compliant, but falling behind

Once you know your pattern, you can design the right intervention.


This is part of a comprehensive analysis. Read the full analysis on The Business Engineer.

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