Who Is Nir Eyal?

Nir Eyal is the author of Hooked, with the homonym framework, Hook Model, to create products that are sticky in terms of usage. And Indistractable to help people unhook from addictive tech products.

hook-model
The Hook Model is a framework designed by Nir Eyal, author of the book “Hooked” which consists of four elements: trigger, action, reward, and investment. This is a process of gamification that helps startups create habit-forming products. 
indistractable-model

Read next: Hook Model, Indistractable

Read more:

Scroll to Top
FourWeekMBA