The dismissive term “AI slop” obscures an important question: what happens when AI-generated content stops imitating human content and becomes something genuinely new? The answer could reshape entertainment entirely.
Currently, AI content largely mimics human creative patterns—because that’s what the training data contains. But this is a transitional phase. As AI systems develop, the possibility of native AI-generative entertainment emerges: content formats that couldn’t exist without AI and wouldn’t make sense as human creations.
Consider the pattern: early cinema imitated theater. Early TV imitated radio. Each new medium initially copied its predecessor before discovering native formats. AI content is in that imitation phase now—but the evolution toward native forms has already begun.
What might native AI entertainment look like? Personalized narratives that adapt in real-time. Infinite content that responds to viewer emotional states. Interactive experiences blending game, story, and social connection. These aren’t better versions of human content—they’re genuinely new categories.
From Slop to Art
The “slop” critique focuses on current AI content’s derivative quality. Valid—but missing the trajectory. When AI stops trying to pass as human and starts creating as AI, the quality question transforms entirely.
For content strategists, this demands updated mental models. Don’t evaluate AI content against human standards. Evaluate it against what entertainment becomes when creation costs approach zero and personalization becomes infinite.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
