Apple has again delayed smart glasses — internal concerns that AI failings may undermine the product.
The Timeline
- Original: 2023 (postponed)
- Current: 2027+
- Reason: Siri not capable enough
The Catch-22
Wait for AI → competitors ahead. Launch weak → brand damage.
Meta’s Ray-Ban glasses already shipping. Apple can’t compete without competitive AI.
For the complete strategic analysis, read The AI Intelligence Gap Inside Apple on The Business Engineer.









