Apple Delays Smart Glasses Again: Siri Not Ready for Voice-First Hardware

Apple has again delayed smart glasses — internal concerns that AI failings may undermine the product.

The Timeline

  • Original: 2023 (postponed)
  • Current: 2027+
  • Reason: Siri not capable enough

The Catch-22

Wait for AI → competitors ahead. Launch weak → brand damage.

Meta’s Ray-Ban glasses already shipping. Apple can’t compete without competitive AI.


For the complete strategic analysis, read The AI Intelligence Gap Inside Apple on The Business Engineer.

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