Apple Close to $1B/Year Google Gemini Deal After Anthropic Talks Fail

Apple is close to finalizing a deal to use Google’s Gemini AI models for Siri after failed negotiations with Anthropic.

The Deal

  • Annual Fee: $1 billion
  • Model: 1.2 trillion parameters
  • Trade-off: 5% reduction in Safari search fees

Why Not Anthropic?

Apple preferred Claude but Anthropic’s multi-billion dollar annual ask was too high. With Amazon and Google owning ~40% of Anthropic, they didn’t need Apple’s money.

This isn’t Apple choosing between excellent options — it’s taking what it can get.


For the complete strategic analysis, read The AI Intelligence Gap Inside Apple on The Business Engineer.

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