Apple is close to finalizing a deal to use Google’s Gemini AI models for Siri after failed negotiations with Anthropic.
The Deal
- Annual Fee: $1 billion
- Model: 1.2 trillion parameters
- Trade-off: 5% reduction in Safari search fees
Why Not Anthropic?
Apple preferred Claude but Anthropic’s multi-billion dollar annual ask was too high. With Amazon and Google owning ~40% of Anthropic, they didn’t need Apple’s money.
This isn’t Apple choosing between excellent options — it’s taking what it can get.
For the complete strategic analysis, read The AI Intelligence Gap Inside Apple on The Business Engineer.









