Term matured in the computer industry, where a decentralized network takes shape by the peer to peer communication among two computers. The concept has been extended to business modeling. A peer to peer model relies on a decentralized platform that allows two key players to transact with each other without a middleman.
One innovator that disrupted a traditional industry, like hospitality by using a peer to peer business model is Airbnb.
https://fourweekmba.com/airbnb-business-model-explained/
