The passive income business model relies on marketing automation tactics. The main purpose is to automate revenue generation over time. People like Tim Ferris and Pat Flynn have made of the passive income business model a model that focuses on creating the desired lifestyle. The goal is to gain freedom in the long run.
Therefore, although thinking of passive income as something 100 % automatic would be a myth. Targeting the automation of most of the activities is doable. In fact, the goal is to reduce the time spent on business. Thus, the passive income business model starts from the opposite assumption compared to traditional companies. Where the CEO of a conventional firm will spend more hours tied to the venture the more it will grow. The passive income businessman/woman will cap the growth of its enterprise to fit his/her lifestyle.
In short, a passive income business primary purpose is to fit the desired lifestyle. In other words, instead of following the pattern of infinite growth. The smart passive income business owner defines its desired TMI (target monthly income). Based on that he/she will steer the business toward specific goals, which purpose is to give the desired lifestyle.
