In 2023, having a GPT workflow was an edge. In 2024, it was a differentiator. By the end of 2025, it was table stakes. Weβve run through three stages of the AI adoption curve in less than thirty months β and weβre now entering a fourth, quieter phase that most people havenβt named yet.
The fourth phase is this: AI capability is abundant. AI judgment is scarce. Tools are commoditized. Thinking systems are not.
Every serious operator now has access to Claude, GPT-4o, Gemini, Grok. The compute is cheap. The interface β as explored in the interface layer wars reshaping consumer tech β s are frictionless. The capability gap between a well-resourced team and a solo analyst with a credit card has nearly closed. This is genuinely remarkable β and it changes the competitive calculus completely.
When a capability becomes universal, it stops being an advantage. The question shifts from βdo you have the tool?β to βdo you know what to do with it?β
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Gennaro Cuofano is a CRO and tech executive who has worked in AI since late 2015, starting with bringing NLP, natural-language generation, voice and chatbot products to the marketing industry. His background is in law and finance: he holds a Master's degree in Law and an International MBA with an emphasis on corporate finance (LUISS Business School and the University of San Diego, 2012), and worked as a financial analyst at a real-estate investment firm in San Diego and as an assistant controller. His work focuses on business model strategy, business engineering and, more broadly, structural analysis: how companies make money, read from their own filings. He created FourWeekMBA and leads research there and at The Business Engineer, his newsletter on AI and business strategy, with over 95,000 subscribers and more than 1,000 published analyses. His writing has also appeared on Entrepreneur (for example, How to Digitize a Family Business in Europe) and HackerNoon. Find him on LinkedIn and Substack. See how we source.
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