Google’s Cash Cow: Inside Google Advertising Business


In 2018, 85% of Google’s revenues came from advertising. Those revenues represented over $116 billion. Thus, understanding Google’s powerful advertising money-making machine is critical to understand Google (now Alphabet) current business engine. For that matter you need to understand two key elements: How Google monetizes its pages The costs Google incur to acquire traffic In … Continue reading Google’s Cash Cow: Inside Google Advertising Business

What Is A Phoenix Company?


A Phoenix company is an organization that managed to survive and it thrived for over two hundred years. Opposite to the concept of Unicorn, a company that managed to overgrow and gain traction to become valuable in the short-term. A Phoenix Company is all about the long-term. Unicorn Company vs. Phoenix Company In the last … Continue reading What Is A Phoenix Company?

The 60 Patterns To Use For Business Model Generation [Infographic]


In this article, we cover the Business Model Navigator Methodology, which in my opinion is among the most effective ways to craft a business model. The BMI Lab gave us the opportunity to feature all the Business Model Navigator Patterns identified by the research of Oliver Gassmann, Karolin Frankenberger, and Michaela Csik. All the materials and resources … Continue reading The 60 Patterns To Use For Business Model Generation [Infographic]

Blockchain Economics 101: The Theories Of Value In A World Driven By The Blockchain


According to Joel Monegro, a former analyst at USV (a venture capital firm) the blockchain implies value creation in its protocols. Where the web has allowed the value to be captured at the applications layer (take Facebook, Twitter, Google, and many others). In a Blockchain Economy, this value might be captured by the protocols at … Continue reading Blockchain Economics 101: The Theories Of Value In A World Driven By The Blockchain

How Does Pat Flynn Make Money? The Smart Passive Income Business Model Explained


Pat Flynn, creator of Smart Passive Income makes money by affiliate marketing, book sales, and course sales. He has also built niche sites that generate passive revenue streams. Additional income comes from podcast sponsorships, software, and apps. The smart passive income model purpose is to automate revenue generation. What is Smart Passive Income? Pat Flynn … Continue reading How Does Pat Flynn Make Money? The Smart Passive Income Business Model Explained

Google Business Model Canvas


Before we dive into the Google business model canvas, it is important to notice that a business model is an ever-evolving creature. Thus, the pieces of the puzzle that will give rise to a unique business model today might be completely different in the future. This is even more evident for tech giants, like Google, which disrupted … Continue reading Google Business Model Canvas